Philadelphia, the brand that has set the cream cheese standard for more than 150 years, is bringing its signature creamy taste to the baking category with the launch of Philadelphia Cream Cheese Flavored Frosting. Made with fresh milk and real cream, Philadelphia Frosting is the first refrigerated cream cheese frosting from a mainstream brand in the U.S. and delivers on the same taste, quality and freshness fans already know and love.
Whether reaching for a shelf-stable frosting or opting to whip up a homemade recipe, bakers are yearning for a frosting free from artificial flavors and dyes or one that doesn’t require multiple steps, ingredients or clean up. With cream cheese frosting in the top three of America’s favorite frosting flavors, according to 2024 IRI data, Philadelphia, the leader in cream cheese, is suited to trailblaze the category and deliver on the taste, texture and convenience cream cheese frosting lovers are craving. Philadelphia Frosting marries its creamy texture and trusted quality in an easy-to-use format people can enjoy straight from the refrigerator with no preparation or cleanup required.
“Bringing the creamy deliciousness of Philadelphia to the frosting category just makes sense and it’s a great example of how we’re giving our fans new ways they can enjoy Philly in the kitchen,” said Becca Dunphey, president, Taste, Meals and Snacking at The Kraft Heinz Company. “Our team has worked tirelessly to perfect a frosting recipe worthy of the Philadelphia name, and we are excited to bring this game changing innovation to market. With Philadelphia Frosting, consumers don’t need to compromise on taste or convenience, they can be confident that they’re getting the delicious Philadelphia experience every time.”
The culinary team at Philadelphia spent a year and a half carefully crafting a recipe that lives up to The Philadelphia Standard and mirrors the taste of homemade frosting to uplevel any treat. The result combines the brand’s signature rich creaminess with a sweet and tangy balanced taste to satisfy cravings no matter the occasion. Whether on cakes, cookies, cinnamon rolls, fresh fruit or whatever else you please, Philadelphia Frosting brings you that delicious Philly flavor every time.
Beginning in October, Philadelphia Frosting will be available in 16-ounce tubs in the iconic original cream cheese flavor for $4.99 at retailers nationwide.
About The Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company, inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways.
